.footer[data-astro-cid-hct7it7f]{display:grid;grid-template-columns:1fr auto;padding:24px 40px 28px;border-top:1px solid var(--rule);font-family:var(--mono);font-size:11px;letter-spacing:.06em;color:var(--ink-2)}.footer[data-astro-cid-hct7it7f] .links[data-astro-cid-hct7it7f]{display:flex;gap:18px}.footer[data-astro-cid-hct7it7f] .links[data-astro-cid-hct7it7f] a[data-astro-cid-hct7it7f]{color:var(--accent)}@media(max-width:767px){.footer[data-astro-cid-hct7it7f]{padding:18px 22px 22px;grid-template-columns:1fr;gap:12px}}.ch{--ink-1: var(--color-ink);--ink-2: var(--color-ink-mid);--ink-3: var(--color-ink-faint);--accent: var(--color-accent);--accent-ink: #ffffff;--rule: var(--color-rule);--rule-soft: var(--color-rule-soft);--display: var(--font-body);--mono: var(--font-mono)}.ch *{box-sizing:border-box}.ch{font-family:var(--display);color:var(--ink-1);background:linear-gradient(170deg,#f7f5f1,#efece7 60%,#e7e3dc);font-feature-settings:"ss01","cv11";letter-spacing:-.005em;line-height:1.5;position:relative;min-height:100dvh}.ch a{color:inherit;text-decoration:none}.ch p{margin:0}.ch hr{border:0;border-top:1px solid var(--rule);margin:0}.ch .label{font-family:var(--mono);font-size:11px;letter-spacing:.08em;text-transform:uppercase;color:var(--accent)}.ch .meta{font-family:var(--mono);font-size:11px;color:var(--ink-2);letter-spacing:.02em}.ch .crumb{display:flex;align-items:baseline;gap:18px;padding:28px 40px 0;font-family:var(--mono);font-size:11px;text-transform:uppercase;letter-spacing:.08em;color:var(--ink-2)}.ch .crumb a{color:var(--accent)}.ch .crumb .sep,.ch .crumb .num{color:var(--ink-3)}.ch .header{padding:46px 40px 56px;border-bottom:1px solid var(--rule);display:grid;grid-template-columns:1fr;gap:28px}.ch.focus .header{padding:88px 40px 64px;border-bottom:0}.ch .header .eyebrow{display:flex;gap:10px;align-items:baseline;color:var(--ink-2)}.ch.focus .header .eyebrow{color:var(--accent)}.ch .header h1{font-family:var(--display);font-weight:500;font-size:clamp(48px,6.2vw,96px);line-height:.96;letter-spacing:-.035em;margin:0;max-width:16ch;text-wrap:balance}.ch.focus .header h1{font-weight:400;letter-spacing:-.04em;max-width:14ch}.ch .header .header-grid{display:grid;grid-template-columns:1.6fr 1fr;gap:56px;align-items:end;border-top:1px solid var(--rule-soft);padding-top:22px}.ch .methods{display:flex;flex-wrap:wrap;gap:8px}.ch .methods .pill{font-family:var(--mono);font-size:11px;letter-spacing:.04em;padding:5px 9px;border:1px solid var(--rule);border-radius:2px;color:var(--ink-1);background:#ffffff59}.ch .outcomes{display:grid;grid-template-columns:1fr 1fr;gap:22px;border-left:1px solid var(--rule);padding-left:28px}.ch .outcomes .stat .num{font-family:var(--display);font-weight:500;font-size:38px;line-height:1;letter-spacing:-.025em}.ch .outcomes .stat .lbl{margin-top:8px;font-family:var(--mono);font-size:10.5px;text-transform:uppercase;letter-spacing:.08em;color:var(--ink-2)}.ch.focus .reading-rule{height:1px;background:var(--rule);margin:0 40px}.ch .reading{padding:64px 40px 80px;display:grid;grid-template-columns:180px 1fr 180px;gap:40px}.ch.focus .reading{padding:96px 40px 120px;grid-template-columns:200px 1fr 200px}.ch .gutter-l{position:relative}.ch .gutter-l .stick{position:sticky;top:96px;font-family:var(--mono);font-size:11px;letter-spacing:.08em;text-transform:uppercase;color:var(--ink-3)}.ch .gutter-l .stick .toc{margin-top:16px;display:flex;flex-direction:column;gap:9px;color:var(--ink-2)}.ch .gutter-l .stick .toc a{display:flex;gap:10px;align-items:baseline;cursor:pointer}.ch .gutter-l .stick .toc a .n{color:var(--ink-3);width:18px}.ch .gutter-l .stick .toc a.active .n,.ch .gutter-l .stick .toc a.active{color:var(--accent)}.ch .gutter-r{color:var(--ink-3);font-family:var(--mono);font-size:11px}.ch .prose{max-width:62ch;font-family:var(--display);font-weight:400;font-size:18px;line-height:1.62;color:var(--ink-1);letter-spacing:-.005em;text-wrap:pretty}.ch.focus .prose{max-width:64ch;font-size:19px;line-height:1.7}.ch .prose p+p{margin-top:1.05em}.ch .prose .sec-head{display:grid;grid-template-columns:auto 1fr;gap:18px;align-items:baseline;margin:88px 0 28px;font-family:var(--mono);font-size:11px;letter-spacing:.08em;text-transform:uppercase;color:var(--ink-2)}.ch .prose .sec-head:after{content:"";height:1px;background:var(--rule);align-self:center}.ch .prose .sec-head:first-child{margin-top:0}.ch.focus .prose .sec-head{margin:104px 0 32px;color:var(--accent)}.ch.focus .prose .sec-head:first-child{margin-top:0}.ch .prose h2{font-family:var(--display);font-weight:500;font-size:32px;line-height:1.15;letter-spacing:-.02em;color:var(--ink-1);margin:0 0 22px;max-width:22ch;text-wrap:balance}.ch.focus .prose h2{font-weight:400;font-size:36px;letter-spacing:-.025em}.ch.focus .prose #lede+p{font-size:23px;line-height:1.5;color:var(--ink-1);margin-top:4px}.ch.focus .prose #lede+p:first-letter{font-family:var(--display);font-weight:500;font-size:4.6em;line-height:.86;float:left;padding:6px 10px 0 0;color:var(--ink-1);letter-spacing:-.04em}.ch .prose .pull{font-family:var(--display);font-weight:400;font-size:26px;line-height:1.28;letter-spacing:-.018em;color:var(--ink-1);margin:36px 0;padding-top:18px;border-top:1px solid var(--rule);max-width:32ch}.ch .prose blockquote{margin:28px 0;padding:0 0 0 22px;border-left:2px solid var(--accent);font-style:normal;color:var(--ink-2);font-size:19px;line-height:1.55}.carousel-section{margin-top:56px}.figure-wrap{margin:56px -120px;padding:28px 0 0;border-top:1px solid var(--rule-soft)}.ch.focus .figure-wrap{margin:72px -160px}.figure-wrap .fig-cap{display:grid;grid-template-columns:auto 1fr auto;gap:18px;font-family:var(--mono);font-size:11px;letter-spacing:.08em;text-transform:uppercase;color:var(--ink-2);margin-bottom:22px}.figure-wrap .fig-cap .figno{color:var(--accent)}.figure-wrap .fig-cap .name{color:var(--ink-1)}.scroll-hint{display:inline-flex;align-items:center;gap:8px;font-family:var(--mono);font-size:10.5px;text-transform:uppercase;letter-spacing:.08em;color:var(--ink-3)}.scroll-hint .bar{width:22px;height:1px;background:var(--ink-3)}.diagram{position:relative;background:#ffffff73;border:1px solid var(--rule);border-radius:3px;padding:28px;display:grid;grid-template-columns:220px 1fr;gap:28px;min-height:360px}.diagram .layer-list{display:flex;flex-direction:column;gap:4px;font-family:var(--mono);font-size:11px;letter-spacing:.06em;text-transform:uppercase;border-right:1px solid var(--rule-soft);padding-right:18px}.diagram .layer-list .row{display:grid;grid-template-columns:22px 1fr auto;gap:10px;align-items:center;padding:12px 0;color:var(--ink-3);border-bottom:1px dashed var(--rule-soft);cursor:pointer;transition:color .22s ease}.diagram .layer-list .row:last-child{border-bottom:0}.diagram .layer-list .row .n{color:var(--ink-3)}.diagram .layer-list .row.on{color:var(--ink-1)}.diagram .layer-list .row.on .n{color:var(--accent)}.diagram .layer-list .row .tick{width:6px;height:6px;border-radius:50%;background:var(--ink-3);opacity:.4}.diagram .layer-list .row.on .tick{background:var(--accent);opacity:1}.diagram .stage{position:relative;display:grid;grid-template-columns:repeat(4,1fr);gap:0;align-items:stretch}.diagram .col{position:relative;padding:14px 16px 18px;border-left:1px solid var(--rule-soft);display:flex;flex-direction:column;min-height:280px}.diagram .col:first-child{border-left:0}.diagram .col .col-label{font-family:var(--mono);font-size:10.5px;text-transform:uppercase;letter-spacing:.08em;color:var(--ink-3);margin-bottom:14px}.diagram .col.on .col-label{color:var(--accent)}.diagram .col .nodes{display:flex;flex-direction:column;gap:8px;opacity:0;transform:translateY(8px);transition:opacity .46s ease,transform .46s ease}.diagram .col.on .nodes{opacity:1;transform:translateY(0)}.diagram .col .node{font-family:var(--mono);font-size:10.5px;letter-spacing:.02em;color:var(--ink-1);background:#fff;border:1px solid var(--rule);padding:8px 10px;border-radius:2px}.diagram .col .node.muted{color:var(--ink-2);background:transparent;border-style:dashed}.diagram .col .node.accent{border-color:var(--accent);color:var(--accent)}.diagram .col:after{content:"";position:absolute;right:-7px;top:36px;width:14px;height:1px;background:var(--rule)}.diagram .col:last-child:after{display:none}.diagram .col.on:after{background:var(--accent)}.diagram .progress{position:absolute;left:0;bottom:0;height:2px;background:var(--accent);transition:width .36s ease}.ch .artifacts{padding:64px 40px 80px;border-top:1px solid var(--rule)}.ch.focus .artifacts{padding:88px 40px 96px}.ch .artifacts .a-head{display:grid;grid-template-columns:auto 1fr auto;gap:18px;align-items:baseline;font-family:var(--mono);font-size:11px;text-transform:uppercase;letter-spacing:.08em;color:var(--ink-2);border-bottom:1px solid var(--rule);padding-bottom:14px}.ch .artifacts .a-head .n{color:var(--accent)}.ch .artifacts .ledger{display:grid;grid-template-columns:80px 1.4fr 1fr 1fr 90px;gap:0}.ch .artifacts .ledger .row{display:contents}.ch .artifacts .ledger .cell{padding:18px 14px;border-bottom:1px solid var(--rule-soft);font-family:var(--display);font-size:15px;color:var(--ink-1)}.ch .artifacts .ledger .row:last-child .cell{border-bottom:0}.ch .artifacts .ledger .cell.num{font-family:var(--mono);font-size:11px;color:var(--ink-3);letter-spacing:.06em}.ch .artifacts .ledger .cell.tag{font-family:var(--mono);font-size:11px;color:var(--accent);letter-spacing:.04em}.ch .artifacts .ledger .cell.meta{font-family:var(--mono);font-size:11px;color:var(--ink-2);letter-spacing:.04em;text-align:right}.ch .endcap{display:grid;grid-template-columns:1fr 1fr;border-top:1px solid var(--rule)}.ch.focus .endcap{background:#fff6}.ch .endcap .cell{padding:40px;border-right:1px solid var(--rule-soft);display:flex;flex-direction:column;gap:14px;cursor:pointer;transition:background .24s ease}.ch .endcap .cell:hover{background:#ffffff73}.ch .endcap .cell:last-child{border-right:0}.ch .endcap .cell .dir{font-family:var(--mono);font-size:11px;text-transform:uppercase;letter-spacing:.08em;color:var(--accent)}.ch .endcap .cell .ttl{font-family:var(--display);font-weight:500;font-size:26px;line-height:1.15;letter-spacing:-.02em;color:var(--ink-1);max-width:16ch}.ch .endcap .cell .meta-line{color:var(--ink-2)}.ch .endcap .cell.next{text-align:right;align-items:flex-end}@media(max-width:767px){.ch .crumb{padding:14px 22px 0;font-size:10.5px}.ch .header,.ch.focus .header{padding:22px 22px 28px}.ch .header h1{max-width:100%;font-size:clamp(38px,9vw,64px)}.ch .header .header-grid{grid-template-columns:1fr;gap:22px}.ch .outcomes{border-left:0;padding-left:0;border-top:1px solid var(--rule-soft);padding-top:18px}.ch.focus .reading-rule{margin:0 22px}.ch .reading,.ch.focus .reading{padding:32px 22px 48px;grid-template-columns:1fr;gap:0}.ch .gutter-l,.ch .gutter-r{display:none}.ch .prose,.ch.focus .prose{font-size:17px;line-height:1.68}.ch.focus .prose .sec-head{margin:48px 0 16px}.ch.focus .prose .sec-head:first-child{margin-top:0}.ch .prose h2{font-size:24px}.ch.focus .prose #lede+p{font-size:19px}.figure-wrap,.ch.focus .figure-wrap{margin:28px -22px;padding:22px 22px 0}.figure-wrap .fig-cap{grid-template-columns:auto 1fr}.scroll-hint{display:none}.diagram{grid-template-columns:1fr;min-height:auto;padding:18px;gap:16px}.diagram .layer-list{border-right:0;padding-right:0;border-bottom:1px solid var(--rule-soft);padding-bottom:14px;flex-direction:row;flex-wrap:wrap;gap:8px}.diagram .layer-list .row{grid-template-columns:auto auto;padding:8px 0;border-bottom:0}.diagram .layer-list .row .tick{display:none}.diagram .stage{grid-template-columns:1fr}.diagram .col{min-height:auto;border-left:0;border-top:1px solid var(--rule-soft);padding:12px 0}.diagram .col:first-child{border-top:0}.diagram .col:after{display:none}.ch .artifacts{padding:32px 22px 48px}.ch .artifacts .ledger{grid-template-columns:56px 1fr 1fr}.ch .artifacts .ledger .cell.meta{display:none}.ch .endcap{grid-template-columns:1fr}.ch .endcap .cell{padding:24px 22px;border-right:0;border-bottom:1px solid var(--rule-soft)}.ch .endcap .cell:last-child{border-bottom:0}.ch .endcap .cell.next{text-align:left;align-items:flex-start}}.cr{--ink-1: var(--color-ink);--ink-2: var(--color-ink-mid);--ink-3: var(--color-ink-faint);--accent: var(--color-accent);--rule: var(--color-rule);--rule-soft: var(--color-rule-soft);--display: var(--font-body);--mono: var(--font-mono)}.cr *{box-sizing:border-box}.cr{font-family:var(--display);color:var(--ink-1);background:linear-gradient(170deg,#f7f5f1,#efece7 60%,#e7e3dc);font-feature-settings:"ss01","cv11";letter-spacing:-.005em;line-height:1.5;position:relative;min-height:100dvh}.cr a{color:inherit;text-decoration:none}.cr p{margin:0}.cr .crumb{display:flex;align-items:baseline;justify-content:space-between;padding:28px 40px 0;font-family:var(--mono);font-size:11px;text-transform:uppercase;letter-spacing:.08em;color:var(--ink-2)}.cr .crumb a{color:var(--accent)}.cr .crumb .num{color:var(--ink-3)}.cr .hero-creative{padding:32px 40px 0}.cr .hero-frame{border:1px solid var(--rule-soft);background:#00000008;line-height:0}.cr .hero-img{display:block;max-width:100%;max-height:70vh;width:auto;height:auto;margin:0 auto;cursor:zoom-in}.cr .creative-meta{display:flex;align-items:baseline;gap:10px;margin-top:10px;font-family:var(--mono);font-size:11px;letter-spacing:.04em;color:var(--ink-2)}.cr .creative-meta .pl-lbl{color:var(--accent);flex-shrink:0}.cr .creative-meta .c-title{flex:1}.cr .creative-meta .dims{color:var(--ink-3);flex-shrink:0}.cr .header{padding:48px 40px 56px;display:flex;flex-direction:column;gap:24px;border-bottom:1px solid var(--rule)}.cr .header .eyebrow{display:flex;align-items:baseline;gap:10px;font-family:var(--mono);font-size:11px;letter-spacing:.08em;text-transform:uppercase}.cr .header .eyebrow .cat{color:var(--accent)}.cr .header .eyebrow .sub,.cr .header .eyebrow .sep{color:var(--ink-2)}.cr .header h1{font-family:var(--display);font-weight:400;font-size:clamp(48px,6.2vw,96px);line-height:.96;letter-spacing:-.04em;margin:0;max-width:14ch;text-wrap:balance}.cr .header .brief{font-family:var(--display);font-size:18px;line-height:1.62;color:var(--ink-1);letter-spacing:-.005em;max-width:62ch;text-wrap:pretty}.cr .header .brief p{margin:0}.cr .header .methods-block{display:flex;flex-direction:column;gap:10px;border-top:1px solid var(--rule-soft);padding-top:20px}.cr .header .methods-lbl{font-family:var(--mono);font-size:11px;letter-spacing:.08em;text-transform:uppercase;color:var(--ink-3)}.cr .methods{display:flex;flex-wrap:wrap;gap:8px}.cr .methods .pill{font-family:var(--mono);font-size:11px;letter-spacing:.04em;padding:5px 9px;border:1px solid var(--rule);border-radius:2px;color:var(--ink-1);background:#ffffff59}.cr .contact-sheet{padding:56px 40px 80px}.cr .sheet-head{display:flex;align-items:baseline;justify-content:space-between;font-family:var(--mono);font-size:11px;letter-spacing:.08em;text-transform:uppercase;color:var(--ink-2);border-bottom:1px solid var(--rule);padding-bottom:14px;margin-bottom:24px}.cr .sheet-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(320px,480px));gap:32px 24px;justify-content:center}.cr .sheet-cell{display:flex;flex-direction:column}.cr .sheet-img{display:block;width:100%;height:auto;border:1px solid var(--rule-soft);background:#00000008;cursor:zoom-in}.cr .sheet-cell .creative-meta{margin-top:10px}.cr .endcap{display:grid;grid-template-columns:1fr 1fr;border-top:1px solid var(--rule);background:#fff6}.cr .endcap .cell{padding:40px;border-right:1px solid var(--rule-soft);display:flex;flex-direction:column;gap:14px;cursor:pointer;transition:background .24s ease}.cr .endcap .cell:hover{background:#ffffff73}.cr .endcap .cell:last-child{border-right:0}.cr .endcap .cell .dir{font-family:var(--mono);font-size:11px;text-transform:uppercase;letter-spacing:.08em;color:var(--accent)}.cr .endcap .cell .ttl{font-family:var(--display);font-weight:500;font-size:26px;line-height:1.15;letter-spacing:-.02em;color:var(--ink-1);max-width:16ch}.cr .endcap .cell.next{text-align:right;align-items:flex-end}.cr-lb{display:none;position:fixed;inset:0;background:#000000eb;z-index:9999;align-items:center;justify-content:center;padding:32px}.cr-lb.open{display:flex}.cr-lb-img{max-width:100%;max-height:100%;object-fit:contain;display:block;cursor:zoom-out}.cr-lb-close{position:absolute;top:20px;right:24px;background:none;border:none;color:#fff9;font-size:20px;cursor:pointer;padding:8px;line-height:1;transition:color .2s ease}.cr-lb-close:hover{color:#fff}@media(max-width:767px){.cr .crumb{padding:14px 22px 0;font-size:10.5px}.cr .hero-creative{padding:22px 22px 0}.cr .header{padding:28px 22px 36px;gap:18px}.cr .header h1{font-size:clamp(38px,9vw,64px);max-width:100%}.cr .contact-sheet{padding:32px 22px 48px}.cr .sheet-grid{grid-template-columns:1fr;gap:24px}.cr .endcap{grid-template-columns:1fr}.cr .endcap .cell{padding:24px 22px;border-right:0;border-bottom:1px solid var(--rule-soft)}.cr .endcap .cell:last-child{border-bottom:0}.cr .endcap .cell.next{text-align:left;align-items:flex-start}}