Bertis “Gene” Davis
EXPERIMENTATION & CONVERSION LEAD · UX
I build experimentation programs and AI production systems with growth teams. 20+ years bridging UX, data, and engineering, turning hypotheses into measurable revenue. Available for engagements and select full-time roles where testing discipline and AI systems overlap.
Selected Work
5 of 7 01 CRO · RPV · A/B · Multivariate 10,000+ tests 2010–19
Conversion Experimentation
CASE
01
Conversion Experimentation
CASE
CRO · RPV · A/B · Multivariate 10,000+ tests 2010–19
02 AI · Automation 82% faster 2024–25
AI Production Systems
CASE
02
AI Production Systems
CASE
AI · Automation 82% faster 2024–25
03 Personas 3 testing tracks 2017
UX Research
CASE
03
UX Research
CASE
Personas 3 testing tracks 2017
04 Systems · Tracking · Testing 3 systems · 20+ mailer accounts 2020–2025
Email Performance Infrastructure
CASE
04
Email Performance Infrastructure
CASE
Systems · Tracking · Testing 3 systems · 20+ mailer accounts 2020–2025
05 Knowledge Management · Brand Operations 200+ brand kits 2020–25
Centralized Operations Reference
CASE
05
Centralized Operations Reference
CASE
Knowledge Management · Brand Operations 200+ brand kits 2020–25
Core Skills
CRO · RPV Experimentation Strategy A/B & MVT Funnel Optimization Form UX UX Research UX Writing · Microcopy Cross-functional Leadership AI Systems Design Prompt Engineering Claude Code Claude Design HTML · CSS · JS React Figma · XD Design Systems Data Viz · Tableau