Bertis “Gene” Davis

Gene
Davis
EXPERIMENTATION SPECIALIST · UX · AI SYSTEMS

Senior experimentation and conversion optimization leader with 20+ years bridging UX, data, and engineering. Designing disciplined programs that turn hypotheses into measurable growth.

VIEW WORK → RESUME ↓
Selected Work
3 projects
01 Conversion Experimentation
CRO · RPV · A/B · Multivariate 10,000+ tests 2010-19
02 AI Production Systems
AI · Automation 82% faster 2024-25
03 UX Research
User Research personas 2017
Approach

Every project has a hypothesis.
Every hypothesis has a test.
Every test has a lesson.
Even the losers.

Identify → Hypothesize → Create → Test → Analyze → Iterate
Core Skills
Cross-functional Leadership Experimentation Strategy A/B & MVT CRO · RPV Funnel Optimization Form UX UX Research UX Writing · Microcopy HTML · CSS · JS React Figma · XD AI Systems Design Prompt Engineering Design Systems Data Viz · Tableau
20+
years
10,000+
structured tests
up to 82%
process time reduction
200+
brands
Experience
AI Production Systems Consultant · Rooftop Digital
2025
Senior Manager, Creative Design & Development · Rooftop Digital
2020–2025
Senior UX Designer, Experimentation & Conversion · Core Digital Media
2010–2019
Interactive Designer & Developer · JWT Inside
2007–2010