Work Index
§Work index
8 entries · 4 case studies · 4 creative

The archive.

Selected work and creative one-offs — in one place.

§ 01 Case studies 4 chapters
01
Conversion Experimentation
CRO · RPV · A/B · Multivariate 10,000+ tests 2010–19
02
AI Production Systems
AI · Automation 82% faster 2024–25
03
UX Research
Personas 3 testing tracks 2017
04
Email Performance Infrastructure
Systems · Tracking · Testing 3 systems · 20+ mailer accounts 2020–2025
§ 02 Creative 4 entries
05
Credit Awesome
Homepage · Design 2022
06
Boeing Epic
Display · Animated 150+ assets 2010
07
Credit Card Comparison Prototype
UX · Prototype 2019
08
Howl Single Page Prototype
Homepage · Prototype 2022